SAKINI is a contemporary lifestyle brand where beauty, art, and self–expression converge. Built around a minimalist aesthetic, the brand creates a timeless visual world that extends across identity, photography, digital experiences, and physical products, encouraging individuality beyond trends.

Project Concept

A restrained palette, contemporary typography, and geometric forms establish a flexible identity system that adapts seamlessly across digital and physical applications. Art direction played a central role in shaping the brand, with photography, editorial layouts, and product design working together to communicate a calm and refined aesthetic.

Credits

Narin Kim
Rachel Lee
Seoyeon Kweon

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